After two failed attempts the startup Zatiq succeeds on the third try. The journey of the startup Zatiq began in 2022 with two initiatives launched in two phases to make business easier and more digital. The two initiatives were called Pocket Pay and Digital Calculator. However, within the first two years, the company incurred losses of nearly 50 million taka. Even then, Zatiq’s founder, Sultan Moni, did not give up. In 2024, he introduced new initiatives—Zatiq Easy and Zatiq Plus—to the market, and these ventures proved to be successful.
Zatiq primarily provides digital business services to e-commerce and online business organizations. The company offers a total of 25 types of services, including website development, marketing, inventory management, product delivery, and customer data management. Zatiq has two types of service packages. One is Zatiq Easy, which mainly serves small e-commerce businesses. The other is Zatiq Plus, designed for large enterprises and e-commerce companies.
How Zatiq Began
Zatiq officially started its journey in 2022. Although there are three founders, the startup was primarily initiated under the leadership of its Chief Executive Officer (CEO), Sultan Moni. Sultan Moni was born and raised in Dubai. In 2012, he moved to Canada for higher studies. During that time, he launched a startup called On Grocery in Canada.
From a young age, he dreamed of becoming a technology-driven entrepreneur. Therefore, he chose Computing and Information Systems (MIS) for his higher education. While studying in Canada, he was involved in founding more than ten startups across various sectors, including car wash, food, health, and product delivery. Among these, three startups became successful. In 2022, Sultan Moni returned to Bangladesh from Canada.
Services Provided by Zatiq
- Zatiq Easy creates instant sub-domain websites for small entrepreneurs at a cost of 500 taka.
- In addition, Zatiq Easy offers a total of 25 services, including inventory management information and local payment gateways.
- Products worth 2.6 billion taka are sold every month using Zatiq’s platform.
Sultan Moni said that he initially came to Bangladesh for three months at the request of the founder of a local venture capital firm. A return ticket had already been booked. He came mainly to understand market demand. With that goal, he traveled around with a small team, meeting small business owners, grocery shopkeepers, and online entrepreneurs. At the very beginning, he planned to develop a digital payment service device.
Zatiq’s journey started from Sultan Moni’s Gulshan residence with a four-member team. In August 2022, Zatiq launched the digital payment service device Pocket Pay. At that time, Zatiq received an investment of USD 250,000 from a Canadian angel investor. However, in the end, the initiative did not achieve commercial success.
After the failure of its first initiative, Zatiq began working on a second initiative called Digital Calculator in 2023. This calculator was designed to manage all shop-related records, including sales, inventory, and daily accounts. Initially, the digital calculator received a positive response. Zatiq sold more than 20,000 calculators, and there were purchase orders for an additional 30,000 units. However, at that time, due to a foreign currency crisis, the cost of importing raw materials increased significantly. As a result, the production cost of each calculator rose from 3,000 taka to nearly 13,000 taka, which caused the second initiative to fail as well.
The Beginning of Zatiq Easy
Zatiq’s CEO Sultan Moni’s wife, Mumtahina Anika, used social media to run her business. While managing this business, she frequently faced difficulties related to website creation, financial transactions, product delivery, and inventory management. These personal challenges inspired the idea of creating an e-commerce builder platform for small entrepreneurs. From that idea, Zatiq Easy was born.
Through Zatiq Easy, a small entrepreneur can instantly create a sub-domain website for just 500 taka. In addition, Zatiq Easy offers a total of 25 services within this same cost, including inventory management, order tracking, customer data management, automated digital invoices, delivery spreadsheets, local payment gateways, social media integration, and marketing services.
Speaking to Prothom Alo, Zatiq CEO Sultan Moni said,
“Initially, our target was to register one business per day—that is, 30 businesses per month. However, in the very first month, more than 50 businesses registered on average every day. Currently, more than 165,000 e-commerce, F-commerce (Facebook commerce), and entrepreneur businesses are registered on the Zatiq Easy platform. Through websites created using Zatiq’s platform, these businesses receive more than 145,000 orders every month. Altogether, they sell products worth 2.6 billion taka per month using Zatiq’s platform. On average, more than 8,000 new businesses are joining Zatiq’s services every month.”
Services Provided by Zatiq
By registering through Zatiq’s website or mobile app, users can create a website within a very short time. Digital payment methods can also be integrated into the website. In addition, Zatiq’s services allow direct integration with various courier and delivery service providers. As marketing tools, Zatiq Easy also offers services such as SMS, email, Facebook integration, and more.
Alongside this, Zatiq has launched Zatiq Academy for new entrepreneurs, which offers free courses, webinars, and workshops. Zatiq is also preparing to launch another service called Zatiq Capital, aimed at helping entrepreneurs start businesses without initial investment or products.
Zatiq CEO Sultan Moni said,
“We are also providing services in Middle Eastern countries. Currently, more than 3,000 businesses in Dubai alone are registered with us. Additionally, discussions are ongoing with two banks. Through these banks, we plan to support new entrepreneurs with business investment.”
