Today we’ll talk about a girl who wants to retire from her career even before finishing school!
Sounds unbelievable, right? You may even wonder whether to call her a teenager or just a child. Her name is Pixie Curtis, and she is only ten years old. Yet, she has already gained global recognition as a successful entrepreneur.
Usually, people enjoy a peaceful retired life only after decades of hard work. But one young Australian schoolgirl wants to end her career much earlier — not after 40 or 50 years, but at just 15. After that, she dreams of spreading her colourful wings like a butterfly and exploring the world freely.
Pixie’s mother, Roxy Jacenko, made this announcement last December, which immediately sparked worldwide attention and became headlines everywhere. What business this little girl runs — we’ll get to that soon. But first, know that despite not even completing primary school, her bank account is already overflowing with dollars.
Can you imagine someone starting a business at the age of just two?
Unbelievable but true — Pixie began her entrepreneurial journey at that age. Of course, it was her mother who initially started the business in Pixie’s name. But Pixie herself soon proved to be a remarkable business talent.
Roxy, the CEO of a top public relations firm in Sydney, said her daughter loves creating accessories for children’s hair styling and selling them. Pixie named her business “Pixie’s Bows”, founded in 2014. With Roxy’s strong promotional support, the business quickly flourished. The profit was small at first, but little Pixie didn’t stop or get discouraged — she kept moving forward.
When the coronavirus pandemic brought the world to a standstill, Pixie was stuck at home too. But her mind kept working, and she allowed her creativity to roam free. As a result, last March she started her second business.
Since children everywhere were stuck indoors with nothing to play with, Pixie decided to create toys. That’s how “Pixie’s Fidgets” was born. The business achieved extraordinary success in its very first month, earning 200,000 dollars. In fact, every single toy sold out within the first 48 hours.
Soon after, Pixie took another big step and formed a parent company called “Pixie’s Pix”, under which both of her earlier businesses now operate — much like Google’s structure.
Pixie’s mother says she herself wants to keep working for as long as possible, while Pixie aims to retire at age 15. “You decide who’s smarter,” she laughs. “Of course — Pixie.”
Even at this young age, Pixie has dreams just like seasoned entrepreneurs — a beach house by the ocean, a luxury car like a Lamborghini, especially a Lamborghini SUV.
Despite her taste for luxury, Pixie remains humble and grounded. Her family and school friends admire her for her talent and success. At just ten years old, she has seen and understood much more than most children her age. She is polite, kind, and very down-to-earth.
Pixie’s mother hopes that owning so much wealth at such a young age won’t spoil her. She plans to guide Pixie when she turns 15, helping her invest her money wisely.
There is a lot the world can learn from Pixie Curtis.
Pixie Curtis, an extraordinary 12-year-old from Australia, has already earned the title of CEO with her successful toy company, Pixie’s Fidgets. Despite her business success, Curtis has made the surprising decision to retire to focus on her education.
Curtis’ entrepreneurial journey began at a tender age in 2021 when she and her mother, Roxy Jacenko, co-founded Pixie’s Fidgets. Initially selling bows, they pivoted to fidget spinners during the pandemic, leading to a multimillion-dollar empire. By 2023, Curtis was making over $133,000 monthly (approx Rs 1,09,40,546). Yet, despite her business accomplishments, the youngster has decided to step back from her empire.
The idea for the birthday-retirement celebration was proposed by Jacenko, who emphasized the importance of education. The event was a glamorous affair, with guests receiving goodie bags sponsored by luxury Australian beauty brand MCoBeauty, valued at over $50 each. Curtis shared glimpses of the celebration and these skincare-filled bags on Instagram, where she regularly showcases her opulent lifestyle to her 140,000 followers.
However, Curtis’ lavish lifestyle and her decision to retire at such a young age have drawn mixed reactions. Some social media users argue she should enjoy her childhood, Critics highlighted her promotion of adult-targeted products and her ownership of a Mercedes Benz, gifted by her mother on her 10th birthday, as examples of an overly mature lifestyle. Others celebrate her entrepreneurial spirit and accomplishments, expressing their admiration for her achievements.
As Curtis steps back from her successful business to re-focus on school, her story presents a stark reflection of our times – a world where children engage in adult-like ventures, raising questions about the balance between childhood and precocious entrepreneurship.
The idea of retiring at such a young age was suggested by Pixie’s mother, Roxy Jacenko, who co-founded the company with her daughter in 2021. Pixie began her entrepreneurial journey by selling bows, but her big break came during the pandemic when she launched her fidget spinner business, leading to a lucrative empire.
As of 2023, Pixie’s monthly earnings surpass an astonishing $133,000 (approx. Rs ₹10,941,437.85), according to News.com.au, and she has even acquired a Mercedes Benz.
Which, I think we can all agree, is pretty damn savvy and is probably one of the many reasons she’s been able to experience such success.
The mum and daughter duo decided to mark the next chapter in Pixie’s life by sending Pixie’s accessories to those in need.
The outlet explained that Main Facilities, a NSW government contractor, recently spent AU $30,000 (US $20,000) on the shop’s stock that will be sent to children’s non-profits including Bear Cottage, Ronald McDonald House, Little Wings and Vinnies.
You might wonder why she’d want to step away from such an accomplished business – but with high school just around the corner, she’s hoping to graduate before making any major life decisions.
What’s more, it doesn’t mean the end for her company.
Mum Roxy explained: “In short, over the past few months, we have been discussing the business plans going forward as a family and decided that while it has been an amazing journey starting some three years ago, it was time to refocus with high school just around the corner.
“While the Pixie’s Pix online store will remain, it will go back to how it began in 2011 – as the best destination for children’s hair accessories and hair bows known as Pixie’s Bows.”
She said this is something they will ‘manage together’, but it just means there’ll be less ‘time and pressure’ on Pixie.
There’s something about PR guru Roxy Jacenko‘s 11-year-old daughter’s reported $40k birthday party that we’ve missed amongst the social media meltdown it caused online over the weekend.
Sure, Roxy loves her daughter, enjoys spoiling her with lavish and extraordinary gifts (hello Mercedes Benz GL – which will surely be in a new model by the time Pixie can even drive it), and, like all parents, wants the best for her child (although, in this case, it literally means THE BEST money can buy).
And yes, Roxy has put Pixie to work with her own business from a young age (selling toys to the masses) and so we might even be able to accept the claim that the little girl splashed her own cash on the event (although who really cares).
HOWEVER: there’s also something us common fools have totally missed, and I reckon it’s the main reason why this party cost more money than the Fyre Festival lost (not a fact, but a solid pop culture reference by a 46-year-old writer, don’t you think?).
Roxy Jacenko is a genius
While we were busy looking at fashionista Pixie in her cowgirl hat and cringing at the thought of our hyper-colour t-shirts at the same age, Roxy was working her magic.
In coordinating Pixie Palooza, she was strategically marketing both her daughter and herself: staying seen and relevant, communicating a message of power and success. Which of course is everything in PR and social media.”The event was a wonderful night celebrating with Pixie’s friends and family,” the ever-statement-ready Roxy told news.com.au.
“It was meaningful as it was a celebration of not only turning 11 but the incredible success of her online toy store, which she came up with during Covid.
“The guests were overheard saying OMG that was the best party EVERRRRRRR.”
And that last line, my friends, says it all.
he guest list + pics = clients
Roxy’s public relations agency is specifically targeted as a boutique one for high-end clients. The businesswoman has built her brand on luxury and lifestyle, glamour, fun… and posting it all on social media.
We’ve never seen Roxy’s kids have a party at Maccas, and we never will. And I think that’s largely because.. Dare I say it…. Pixie’s party was a masterpiece of marketing.
It was on brand; and in Roxy’s world, that’s important. And most likely second-nature.
It’s what the Kardashians and other big celebs do all the time.
Think about the parents in attendance at Pixie’s… and even the girls who could be clients in just a few years…
And all that advertising/messaging for the Jacenko/Curtis empire, just for $40k? Money well-invested. A bargain, almost. Especially if you consider that at the same time, Pixie and her mates had an absolute blast.
